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Join date: Mar 23, 2025
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Oct 5, 2025 ∙ 3 min
Beyond Sales: Key Account Management as a Driver for Long-Term Business Growth
Sales have always been a primary source of business growth; without new customers, no company can ensure long-term development. However,...
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Apr 13, 2025 ∙ 7 min
Key Account Management (KAM) in Professional Service Firms: Challenges and Answers
This article is based on a piece authored by Hayk Petrosyan, Praxyma’s founder and principal consultant, and Dr Rodrigo Guesalaga, and...
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Hayk Petrosyan
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