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Beyond Sales: Key Account Management as a Driver for Long-Term Business Growth
Sales have always been a primary source of business growth; without new customers, no company can ensure long-term development. However,...

Hayk Petrosyan
Oct 63 min read


Key Account Management (KAM) in Professional Service Firms: Challenges and Answers
This article is based on a piece authored by Hayk Petrosyan, Praxyma’s founder and principal consultant, and Dr Rodrigo Guesalaga, and...

Hayk Petrosyan
Apr 137 min read
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