Track Record
Selected
Engagements.
NewMed Medical Centre
Financial Modelling & Fractional Commercial Lead
Developed a comprehensive financial model including projected revenue, costs and investment return scenarios. Continued as a fractional commercial leadership advisor to support the centre's growth strategy.
Slash Digital
Business Development Lead
Led complex sales and business development initiatives across multiple geographies. Managed the full BD funnel — from prospecting to contract negotiation, closing and key account management — as a senior embedded leader.
Circular Economy Stakeholder Mapping
Team Lead
Led a multi-country circular economy stakeholder mapping and analysis assignment across Armenia, Moldova, and Ukraine, delivered under the EU4Green Recovery East programme, financed by the European Union.
Sense4Gaming
Market Entry & Business Development
Assisted an international client in structuring and launching an iGaming operation in a new market. Provided go-to-market strategy, regulatory navigation support, and partnership development.
Zuck Independent Agency
Fractional Account Director
Served as Fractional Account Director on a US Government-funded, multi-stakeholder project. Led client engagement, account planning, and delivery coordination across a complex public-sector programme.
The work listed in this section includes both Praxyma contracts and engagements delivered directly by its founder, Hayk Petrosyan.
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We're happy to share more detail on relevant engagements during an initial conversation.